In a world where niche sports often struggle for recognition, Ohlay Brand has become the breakout voice and driving force behind freestyle scootering’s global ascent. Since its founding in 2017, Ohlay has transformed from a passion project into a full-fledged cultural and digital movement—reshaping perceptions, elevating athletes, and redefining what it means to lead in action sports media.
Founded by Riders, Built for the Community
At the center of Ohlay’s meteoric rise is Jared Adelson, a world-renowned professional scooter rider whose deep connection to the sport has fueled every strategic decision. His vision was simple but ambitious: to create a platform that would support the growth of scootering from the inside out—with integrity, authenticity, and relentless momentum.
Under his leadership, Ohlay has become the most trusted and visible freestyle scootering brand on the planet. But more importantly, it’s become the platform the sport never had—until now.
From Social Media to Real-World Impact
Ohlay’s influence goes far beyond likes and views. With millions of global impressions, interactive competitions, and daily content that showcases both rising and elite talent, the brand has rewritten the rulebook for digital engagement in action sports.
Its annual Trick of the Year contest, now sponsored by iconic Mexican soda brand Jarritos, marked a historic milestone as the first major corporate sponsorship in the sport’s history. That deal alone speaks volumes—not just about Ohlay’s reach, but about its role in turning scootering from a subculture into a sponsored sport.
Elevating the Sport to Global Platforms
Perhaps Ohlay’s most impressive achievement to date is its behind-the-scenes work to place freestyle scootering on the X Games stage. This breakthrough demonstration represents more than just visibility—it represents legitimacy. With full integration into the X Games expected by 2025, Ohlay has helped usher scootering into the ranks of globally recognized action sports like skateboarding and BMX.
By empowering riders, educating fans, and delivering premium storytelling, Ohlay isn’t just following industry trends—it’s setting them.
Looking Ahead: A New Standard in Action Sports
Ohlay’s staying power comes from its strategic depth. While others chase viral spikes, Ohlay builds long-term infrastructure: platforms to elevate athletes, sponsorship pathways to support careers, and a brand story that bridges generations.
As niche sports continue to rise in popularity and investment potential, Ohlay Brand is perfectly positioned to be a cornerstone of the action sports ecosystem. Its blend of community-first leadership, cultural relevance, and brand innovation makes it not only a leader in scootering—but a model for emerging sports everywhere.
A Sport Built by the Community, For the Community
At its core, Ohlay is more than a brand. It’s a belief in what’s possible when culture, creativity, and commitment collide. And with every rider it supports, every boundary it breaks, and every story it tells—Ohlay is building the future of freestyle scootering, one trick at a time.
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