Ohlay Brand: The Global Force Powering Freestyle Scootering’s Rise
Since its inception in 2017, Ohlay Brand has established itself as the dominant and most trusted platform for freestyle scootering content worldwide. What began as a passion project quickly evolved into a cultural and digital movement—one that is now fueling the global visibility and credibility of an action sport long overlooked by mainstream media.
At the helm is Jared Adelson, a world-renowned professional scooter rider whose firsthand experience, industry insight, and visionary leadership have driven Ohlay’s explosive growth. His authentic connection to the community and deep understanding of the sport’s culture have allowed Ohlay to scale with integrity, setting it apart in a noisy content landscape.
A Digital Movement with Real-World Impact
Ohlay’s reach isn’t confined to social media feeds or highlight reels—it’s rewriting the rules of what’s possible for scooter riders everywhere. The brand has built a loyal, global community through a constant stream of high-impact content, grassroots giveaways, and interactive competitions that spotlight emerging talent and top pros alike. With millions of impressions across platforms and a continually expanding follower base, Ohlay’s engagement metrics rival those of legacy action sports brands.
This momentum has captured the attention of major players in the sports and consumer industries. In a groundbreaking partnership, Jarritos, the iconic Mexican soda company, became the title sponsor of Ohlay’s annual Trick of the Year contest. This sponsorship marks the first time a corporate brand of this magnitude has invested in scootering—a validation of the sport’s potential and Ohlay’s unmatched influence within it.
Changing the Game—Literally
Ohlay’s impact goes beyond content—it’s playing a central role in changing the perception and trajectory of the entire scootering industry. Most notably, the brand helped orchestrate the inclusion of freestyle scootering demonstrations at the X Games, placing the sport on one of the world’s largest stages for action sports. This strategic push has set the stage for scootering’s anticipated full integration into the X Games by 2025, a milestone that would elevate the sport into mainstream legitimacy and sponsorship pipelines.
By empowering riders, educating audiences, and elevating the sport’s visual storytelling, Ohlay is not just keeping up with trends—it’s leading the charge.
Looking Ahead: An Action Sports Juggernaut in the Making
What makes Ohlay different is its ability to blend cultural relevance, digital innovation, and community-driven growth. While many companies in the space focus on short-term virality, Ohlay is building long-term infrastructure for the sport—from developing platforms that showcase rider talent, to forging brand partnerships that open doors for future athletes.
With a bold vision, industry-first milestones, and a magnetic brand that resonates across generations, Ohlay Brand is on track to become a cornerstone of the global action sports ecosystem.
As the market for niche sports continues to surge, Ohlay’s combination of authentic leadership, strategic alliances, and relentless innovation ensures it will remain at the forefront—amplifying voices, breaking boundaries, and redefining what it means to be a sport built by the community, for the community.
